1. Periodicity, regional or seasonal of the industry
Most of the downstream industries used in aerial work platforms have certain pro-cyclical characteristics, such as construction, warehousing and logistics, large-scale equipment manufacturing and installation, and public building renovation. Therefore, the market demand for aerial work platforms will be affected by the macroeconomic cycle and show a positive correlation with the economic cycle.
As an advanced climbing tool, the aerial work platform is an alternative to traditional equipment. Although safer and more productive, the cost of use is higher than traditional climbing tools such as baskets and scaffolding. From a global perspective, the application of developed countries is higher than that of developing countries. From the perspective of China, the application of aerial work platforms in economically developed areas is higher than that in economically underdeveloped areas, and there are regional characteristics of large-scale economically developed areas in the eastern region and relatively small applications in the central and western regions.
From the regional perspective of production, the manufacturers of aerial work platforms with the largest production scale in the world are mainly from developed countries in Europe and America. The main production bases of these manufacturers are still distributed in Europe and America. However, the global transfer law of the aerial work platform manufacturing industry and other manufacturing industries is gradually shifting from developed countries to emerging market countries. The overseas production bases of major global manufacturers are increasing. As far as China is concerned, on the one hand, it has attracted many foreign giants to invest and set up factories with good investment environment and remarkable human resources advantages. On the other hand, China's national enterprises are also growing rapidly, and the production capacity of aerial work platforms is at the forefront of Asia.
In the downstream market of aerial work platforms, there are a large number of end users and numerous industries. Some industries, such as the construction industry, have seasonal characteristics for the use of aerial work platforms due to climate impact, but because the differences between different regions are intertwined in time and the impacts of different industries offset each other, the final impact on manufacturers’ sales is not Big. Taking sales as an indicator, sales in the aerial work platform industry have no obvious seasonal characteristics.
2. Relationship with upstream and downstream industries and impact on the industry
The upstream of the aerial work platform manufacturing industry includes the engine, hydraulic system, electronic control system, drive motor, machined parts, electronic components and other manufacturing industries. Downstream is mainly used in the use of aerial work platforms, such as construction, shipbuilding, aircraft manufacturing, steel structure installation and overhaul, building renovation and cleaning, military engineering, warehousing logistics, airport and station services.
The upstream industry is basically a competitive industry. As the demand for upstream products in the aerial work platform industry is relatively small compared to the upstream industry itself, the impact of changes in production capacity and demand of the upstream industry on the development of the industry is limited. All the raw materials and accessories required by the industry can be supplied in a timely and sufficient manner from home and abroad.
The downstream of the aerial work platform industry is enterprise users and individual users of construction, machinery manufacturing, shipbuilding, steel structure, airport, large equipment installation, warehousing and logistics, building cleaning and decoration. The product application range, customer dispersion, use purpose and different use occasions make the functional requirements of the upper and lower industries for the aerial work platform different. With the development of the economic level and the improvement of customer requirements, the demand for customization in the aerial work platform industry has increased, requiring suppliers to deeply understand customer needs and provide products for different job characteristics and operating environments. In this process, the high-altitude work platform products are characterized by intensive technology, variety specifications, small batch production and high added value. At present, the leading enterprises in the high-altitude platform manufacturing industry in China have mastered the core technology of aerial work platform manufacturing, have strong R&D and production capacity, and have less competition in the high-end products and customized products market, and have stronger pricing power.